Windows 10 - The Final Upgrade
For the first time, Windows operating system is a free download that will update automatically—leaving people free to do anything.
Out Of Home
Just because our operating system became a virtual download doesn't mean we can't still take up some shelf space.
Remember when the newest Windows used to come from a CD-ROM in a big box? Well, we lost the CDs but kept the boxes.
In places where people are accustomed to paying for wifi (airports, passenger flights, hotels), they will discover a free, Windows sponsored connection, as well as a prompt to instantly upgrade their operating system for the last time.