Walmart+ (Copy) — Justin Reagan

Walmart+

Walmart+ is a subscription service with two main benefits: free grocery delivery and free shipping on any order. Our creative ask was to relay these benefits, again and again, in fresh ways for social and digital channels.

Faces of Walmart+

Breathe easy. With Walmart+ you get items shipped as often as you need—for free.* No order minimum required.

Let your inner chef shine with free grocery delivery from your store.*

Get the things that make family time even sweeter, without leaving home, thanks to free grocery delivery from your store.*

Your DIY item is OTW with free shipping, no order minimum* from Walmart+.

Influencer Stories

Meant to simulate relatable characters as Walmart+ customers, we created scripted videos and designed them to feel like native social posts in order to provide extended narratives highlighting the benefits and use cases of the service.

Spend more time at home with your biggest fans by getting fresh groceries & more delivered free from your local store.* 🏠👶🐶

No matter the menu, Walmart+ saves you time & money with free grocery delivery* from your store. 🍝🕯️🍾

Getting items shipped free, as often as you like, with no order minimum* is always in style. 💁‍♀️

Week in the Life

For all your diaper time, dinner time, bathtime, & cuddle time needs, get free shipping, no order minimum.**👶

For families always on the go, Walmart+ saves you time & money with free grocery delivery from your store*. ⏱️💰

Doorbell Drops

Road tripping? Pool partying? Cooking out? Save time & money on every occasion with free grocery delivery from your store.* 😎

Low on sunscreen? Out of bug spray?? Whatever you need, big or small, restock with free shipping, no order minimum.* 📦🚪

Customer Testimonials

We combed through real customer testimonials to find, film, and extract the best bite-sized messages.

Text Talk

Social and display units to encourage service use from trial members, reactivate canceled members, and attract new members.

Screen Shot 2021-07-09 at 3.04.51 PM.png

Screen Shot 2021-07-09 at 3.02.20 PM.png

Screen Shot 2021-07-09 at 3.05.08 PM.png

Screen Shot 2021-07-09 at 3.04.41 PM.png

Screen Shot 2021-07-09 at 3.02.39 PM.png

Screen Shot 2021-11-10 at 10.03.14 AM.png

Complete the Craving

Screen Shot 2021-11-16 at 8.37.02 PM.png

Screen Shot 2021-11-16 at 8.37.41 PM.png

Screen+Shot+2021-10-21+at+3.47.25+PM.jpg

Screen+Shot+2021-10-21+at+3.47.35+PM.jpg

Phone Reminders

Social and display units to encourage service use from trial members.

Screen Shot 2021-07-09 at 3.08.21 PM.png

Screen Shot 2021-11-03 at 4.36.15 PM.png

Screen Shot 2021-11-03 at 4.35.47 PM.png

Screen Shot 2021-08-05 at 11.49.53 AM.png

Walmart Drone Delivery Launch

When Walmart launched a pilot version of its drone delivery service in Farmington, Arkansas, they asked us to create an experience to drive sign ups and engage the community.

We opted to rally behind the local University of Arkansas football team and created the Touchdown Drone Day Sweepstakes during a Razorbacks home game on 11/26/21. After every Razorbacks touchdown, a drone touched down at the home of one lucky fan, delivering a gift box with a team jersey and Walmart gift card.

Pregame Hype

Door hangers were left at delivery-eligible homes all over town, and in-store flyers at a Farmington Walmart display booth drove sign ups. Geo-targeted display and social ads ran on Facebook, Instagram, and Nextdoor.

When the Hogs score up the hill, you can score at home in Farmington! 🏈 Enter the Walmart Touchdown Drone Day Sweepstakes & you could be one of the lucky locals to win a drone-delivered prize right to your home. Every Razorbacks TD against Mizzou is a chance you could score a game jersey. Wooo Pig Sooie!