Pets Add Life - The Committee for the Rapid Advancement of Pets
Pets Add Life is a non-profit organization (paid for by the American Pet Products Association) with one goal: encourage the public to get more pets. To put a cuter face on this human-led trade association, we adopted The Committee for the Rapid Advancement of Pets. This professional team of critters works tirelessly behind closed doors and pet-gates to promote the benefits of all domesticated animal companions.
Catabilities - Making Every Person a Cat Person
UGC campaign and contest for people to submit their favorite cat videos, take a quiz to discover their ideal cat breed, and then seamlessly find a cat near them via the Petfinder.com plugin.
Promotional Videos from The Committee
Catabilities Quiz (CLICK IMAGE TO QUIZ)
An online quiz promoted via paid social and Capabilities.com microsite helped would-be cat owners identify the cat breeds best suited for them, while a Petfinder plugin allowed people to discover adoptable cats in their area.
“Get a Pet” Page
Link to amusing, animal-promoting web copy for Pet’s Add Life.com