Pets Add Life - The Committee for the Rapid Advancement of Pets (C.R.A.P.)
Pets Add Life is a non-profit organization (paid for by the American Pet Products Association) with one goal: encourage the public to get more pets. To put a cuter face on this human-led trade association, we created the fictional “Committee for the Rapid Advancement of Pets.” This semi-professional team of lovable critters works tirelessly behind closed doors and pet-gates to promote the benefits of all domestic animal companions.
Catabilities - Making Every Person a Cat Person
UGC contest created by C.R.A.P. where people submit videos of their cat to win prizes.
The Committee for the Rapid Advancement of Pets is on a mission to make every person a cat person. But they need your support! Join the movement MEOW by uploading your best cat videos at catabilities.com to $WIN$.
VENI, VIDI, KITTY! We asked for the best cat videos, and you delivered. The Committee chats with its Cat Influencer partners and announces contest finalists.
Catabilities Quiz
Catless website visitors were directed to a custom quiz where they were matched with their ideal cat breed and then directed to a page showcasing adoptable cats of that breed near them via a Petfinder.com plugin.
“Get a Pet” Page
Amusing, animal-promoting web copy for Pet’s Add Life.org
