PayPal 

Delivered digital and social messaging for both PayPal's consumer and merchant focused accounts.

 

2016 Super Bowl Twitter - "New Money"

After launching its "New Money" campaign with a Super Bowl TV spot, PayPal asked us to continue the game-time conversation in a fun, relevant way, while their legal team constantly reminded us of copyright restrictions. Our executions alluded to, but never mentioned, anything NFL or Super Bowl, yet still earned PayPal a huge piece of the day's online chatter.

After a Denver Broncos Touchdown
After a Carolina Panthers Touchdown
Post spot link to Skittles-realted products sold by PayPal merchants
Money dropped fans who tweeted about running out of food
After the halftime performance
After another Denver Broncos Touchdown

Social

Communications marketing and creative campaigns for Facebook and Twitter.

#ProTip: Buy today, and pay long after tomorrow with NO additional fees, with PayPal Credit. Enjoy 6 months with no payments and no interest on purchases of $99 or more: http://bit.ly/22p2uVU. #NewMoneyMonday

Posted by PayPal on Monday, April 11, 2016
 
 

Back to School Promotion

 
 

PayPal Holiday Guide 2016

When your creative agency is also a multi-national PR firm, you sometimes get asked to create a 2,000-odd word Holiday Guide for clients to give to journalists. At least, in my experience you do. (Click if you enjoy long form copy.)