Airbnb - Like a Local
[Student Work] We created a campaign to promote Airbnb over hotels and hostels as the more authentic and adventurous lodging option for international travelers.
Out Of Home
Digital Banner
Microsite
The Like a Local microsite is a social photo gallery showcasing all the ways travelers experience and enjoy aspects of a new culture. The site geographically organizes all instagrams with the hashtag #LAL, and is linked to user profiles.
