Minding The Elephant

Personal project and PSA campaign promoting mental health awareness and treatment organizations.

 

Website

Contains video, links to mental health support organizations, and an active community discussion board.

Click image to visit website

Click image to visit website

Response

Over 263K video views and 1.9 million website visitors from 144 different countries since November 2013 with $0 media spend.

People continue to organically find the site, as the site currently averages 4k new visitors a month.

  150K views after first 5 months

  150K views after first 5 months