Juniper Networks

Enterprise IT hardware and software manufacturer.



To thank our customers and the IT community in general, we created a webpage and movement for people all over the world to show their appreciation for IT engineers. The site was simple: 1) upload a pic of an IT friend, coworker, or otherwise. 2) write a little thank you note. 3) tag them on social.

#ThankfulForIT website:

Results:   492 images submitted. 27,384 social engagements. 11,283 website visits, and a 7-word note of appreciation from CEO, Rami Rahim, in what was Juniper's most successful social campaign to date.

Activation Social Posts:

Sample User Generated Content:


Capt. Juno N. Starr, Cloud Explorer

To educate and promote Juniper's "Cloud-Grade Networking" architecture, we created a fictional character. A literal cloud explorer, transmitting a series of messages back to the IT community from the frontier of cloud technology.


Juniper NXTWORK 2016

A social idea to boost attendance at Juniper's annual NXTWORK conference in San Francisco. With the insight that a vast majority of IT network engineers would like to attend the event—but are hesitant to request permission from their managers to foot the bill—we created an ice-breaker post for engineers to tag their boss and drop the perfect-amount-of-subtle hint.  [Note: Rami Rahim, Juniper's CEO, is well-known within IT circles]


Post for IT employees to send or tag their boss:



Juniper commented on the original post with the below pre-written letter for IT employees to copy/paste and send to their boss, or download as a MS Word doc.

Lab Madness Tournament 2016

Coinciding with NCAA Basketball's March Madness tournament, we held a tournament of our own, just for IT engineers. We instructed Juniper customers to submit pictures of their network hardware labs, then pit them head-to-head in a bracket-style format, as fans voted for each round's winners.

 Teaser Post #1

Teaser Post #1

 Teaser Post #2

Teaser Post #2

 Let the games begin...

Let the games begin...

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Post honoring niche category winners