Social campaigns for Enterprise IT hardware and software manufacturer.
Capt. Juno N. Starr, Cloud Explorer
To educate and promote Juniper's "Cloud-Grade Networking" architecture, we created a fictional character. A literal cloud explorer, transmitting a series of messages back to the IT community from the frontier of cloud technology.
To thank our customers and the IT community in general, we created a webpage and movement for people all over the world to show their appreciation for IT engineers. The site was simple: 1) upload a pic of an IT friend, coworker, or otherwise. 2) write a little thank you note. 3) tag them on social.
Results: 492 images submitted. 27,384 social engagements. 11,283 website visits, and a 7-word note of appreciation from CEO, Rami Rahim, in what was Juniper's most successful social campaign to date.
Activation Social Posts:
Sample User Generated Content:
Lab Madness Tournament 2016
Coinciding with NCAA Basketball's March Madness tournament, we held a tournament of our own, just for IT engineers. We instructed Juniper customers to submit pictures of their network hardware labs, then pit them head-to-head in a bracket-style format, as fans voted for each round's winners.