#ThankfulForIT

To thank our customers and the IT community in general, we created a webpage and movement for people all over the world to show their appreciation for IT engineers. The site was simple: 1) upload a pic of an IT friend, coworker, or otherwise. 2) write a little thank you note. 3) tag them on social.

#ThankfulForIT website:

Results:   492 images submitted. 27,384 social engagements. 11,283 website visits, and a 7-word note of appreciation to the creative team from CEO, Rami Rahim, in what was Juniper's most successful social campaign to date.

Activation Social Posts:

Sample User-generated Content:

Lab Madness Tournament 2016

Coinciding with NCAA Basketball's March Madness tournament, we held a tournament of our own, just for IT engineers. We instructed Juniper customers to submit pictures of their network hardware labs, then pit them head-to-head in a bracket-style format, as fans voted for each round's winners.

Capt. Juno N. Starr, Cloud Explorer

To educate IT professionals about a topic as sexy and exciting as "Cloud-Grade Networking Architecture,” we created a character. A modern day explorer transmitting a series of messages back to the IT community from the infinite frontier of cloud technology.

[Sound on 🔊]

Social Post

For “Girl’s Day” March 3rd, 2016

NXTWRK Conference Promotion

To promote Juniper’s NXTWRK Conference we created a tongue-in-cheek e-mail template that IT workers could send to their boss asking them to approve and fund their trip to NXTWRK, at Juniper CEO Rami Rahim’s personal recommendation.

Brand Manifesto

Digital Cohesion is a branded movement targeted towards high profile leaders within business and government to work together and run their services on shared platforms for the benefit of end users.