Brawny - Stay Giant

The Brawny Man is back, and bigger than ever. His "Stay Giant" campaign celebrates resilience in the face of life's messes. 

 

Out Of Home

Grocery store mats

 

Dog food aisle

 

Billboard

Cobo Center, Detroit, MI. 

 

Social Media

Content creation for brand's Facebook, Twitter, and Instagram pages.

 

Super Bowl Brawnovation Tweets

During the 2015 Super Bowl, we engaged brands by responding in real-time to their TV spots with innovative ways Brawny paper towels can compliment their products (while giving a nod to the story/message of their game day spot).

Resiliency Memes

Our branded version of the "Success Kid" meme, but with more resiliency.

Just Brawny Things

Parody of the popular "Just Girly Things" meme.

Digital Video

Spec video - manifesto for the beginning of football season 

 
 

Guinness World Record Breaking Stunt

During the Atlanta Falcons game on 11/22/15, we invited attendees to join us in breaking the Guinness World Record for the largest gathering of people wearing plaid. We successfully set the record, then donated $50,000 to the Wounded Warrior Project. The Falcons lost that day, but Brawny won. 

 

11/22/2015