Brawny - Stay Giant

The Brawny Man is back, and bigger than ever. His "Stay Giant" campaign celebrates resilience in the face of life's messes. 


Out Of Home

Grocery store mats


Dog food aisle



Cobo Center, Detroit, MI.


Digital Content

Spec video - manifesto for the beginning of football season 


Social Media

Content creation for brand's Facebook, Twitter, and Instagram pages.


Super Bowl Brawnovation Tweets

During the 2015 Super Bowl, we engaged brands by responding in real-time to their TV spots with innovative ways Brawny paper towels can compliment their products (while giving a nod to the story/message of their Game Day spot).

Just Brawny Things

Parody of the popular "Just Girly Things" meme.

Resiliency Meme

Our branded version of the "Success Kid" meme, but with more resiliency.


Guinness World Record Stunt

During the Atlanta Falcons game on 11/22/15, we invited select fans to join us in breaking the Guinness World Record for the largest gathering of people wearing plaid. We successfully set the record, then donated $50,000 to the Wounded Warrior Project. The Falcons lost that day, but Brawny won.