Adobe Photoshop - Ps Mystery (There’s Magic Inside)

Around Halloween 2016, we asked our fans if they wanted to play a game... a Photoshop game that we created.



Fun Fact:  I played the Dark King. (My SAG card is in the mail.)


Facebook Posts

Teaser Trailer


Day Two: Live Q&A with Queen

Day Four: Facebook Live with King Riagán

Day Six: Winner Announcement 

Day One: Intro to Game

Day Three: Facebook Live Save the Date

Day Five: You Have All the Clues

In-Game Writing

The Wizard's Poem


Story plots and character backstories were found it items like this throughout gameplay




Book of Magical Objects


Campaign Recognition

  • Shorty Awards - GRAND PRIX—Strategy & Engagement/Gamification

  • Shorty Awards - GOLD—Design/Graphics

  • Shorty Awards - BRONZE—Contest & Media/Contest or Promotion

  • The Webby Awards - FINALIST—Social Video People's Choice

  • Digiday Awards - WINNER—Online Branded Content & Entertainment

  • Digiday Awards - WINNER—Most Original Use of Facebook

  • The One Club - Merit Award—Social Media: Community Building

  • The One Club - Merit Award—Social Media: Use of Visuals

  • ADDY Awards - GOLD—Online Branded Content & Entertainment

  • ADDY Awards - SILVER—Innovative Use of Interactive/Technology

  • ADDY Awards - SILVER—Online/Interactive Campaign

  • Art Director's Club - SILVER CUBE—Games for Web and Social Media

  • Art Director's Club - MERIT AWARD—Guerrilla/Stunts

  • IAC (Internet Advertising Competition) - WINNER—Best Computer Software Social Media