Adobe Photoshop – Magic Inside
Around Halloween 2016, we asked Photoshop fans if they wanted to play a game... a game that we created within Photoshop.
In-Game Writing
Story plots and character backstories were found in numerous different items throughout gameplay
The Wizard's Poem
Spellbook
Book of Magical Objects
Campaign Recognition
Shorty Awards - GRAND PRIX—Strategy & Engagement/Gamification
Shorty Awards - GOLD—Design/Graphics
Shorty Awards - BRONZE—Contest & Media/Contest or Promotion
The Webby Awards - FINALIST—Social Video People's Choice
Digiday Awards - WINNER—Online Branded Content & Entertainment
Digiday Awards - WINNER—Most Original Use of Facebook
The One Club - Merit Award—Social Media: Community Building
The One Club - Merit Award—Social Media: Use of Visuals
ADDY Awards - GOLD—Online Branded Content & Entertainment
ADDY Awards - SILVER—Innovative Use of Interactive/Technology
ADDY Awards - SILVER—Online/Interactive Campaign
Art Director's Club - SILVER CUBE—Games for Web and Social Media
Art Director's Club - MERIT AWARD—Guerrilla/Stunts
IAC (Internet Advertising Competition) - WINNER—Best Computer Software Social Media