(2016) Adobe Photoshop - 1-900-U-Update.com

 

Challenge:

Get Adobe Photoshop users to update to the latest (2016) software version, despite being regularly bombarded with similar update requests.

Solution:

Make it sexy. We appealed to our audience’s love of eccentric behavior, sarcastic humor, and 90’s nostalgia, with a video on Facebook and Twitter. Those who tested the authenticity of our 1-900-U-Update.com url found a custom site that both continued the joke and offered in-theme video demonstrations of the update's newest features.

            Wanna hear a lil’ secret...? There’s a hot new version of Photoshop… Shhh… Update today. 💋☎  

 
 

Website

As no links to our site existed, users who manually typed in our www.1-900-U-Update.com url were rewarded for their curiosity with a humorous, dynamic website.

Screen Shot 2018-02-20 at 4.50.41 PM.png
 

Social .GIFs

Facebook & Twitter posts demonstrating exciting new update features.

  Tame even the wildest hair with Photoshop’s new Selection & Masking Space.   💇💋

Tame even the wildest hair with Photoshop’s new Selection & Masking Space. 💇💋

  A cute lil’ font catch your eye? Update Photoshop and Match Font can introduce you.   💕✒

A cute lil’ font catch your eye? Update Photoshop and Match Font can introduce you. 💕✒

  Unleash your desires… reveal it all with Content-Aware Crop in Photoshop. Rawr!   🐻🙊🔥

Unleash your desires… reveal it all with Content-Aware Crop in Photoshop. Rawr! 🐻🙊🔥

 

Press

[click image for full articles]

 

(2017) Adobe Photoshop - Dub Dynamite

 

Challenge:

Get Adobe Photoshop users to update to the latest (2017) software version, AGAIN.

Solution:

Keep it weird.