Adobe Photoshop - 1-900-U-Update.com
Get Adobe Photoshop users to update to the latest software version—despite being regularly bombarded with similar requests.
Updating software is an inopportune chore. People feel no excitement, urgency, or desire to update, because traditional messaging offers no stimulation. To get users to make a move, you have to seduce them.
Make it sexy. We appealed to our audience’s love of eccentric behavior, sarcastic humor, and 90’s nostalgia, with a short-released video on Facebook and Twitter. Designed to be an impactful quickie of a campaign, we impassioned users to act fast and update. Those who tested the authenticity of our 1-900-U-Update.com url found a custom site that both continued the joke and offered in-theme video demonstrations of the update's newest features.
As no links to our site existed, users who manually typed in our www.1-900-U-Update.com url were rewarded for their curiosity with a humorous, dynamic website.
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Facebook & Twitter posts demonstrating exciting new update features.
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